acquisition cost

Translations
стоимость приобретения
The acquisition cost of the new equipment was higher than expected.
Стоимость приобретения нового оборудования оказалась выше, чем ожидалось.
Definitions
Acquisition cost refers to the total expenses incurred by a company to acquire a new customer or asset, including marketing, sales, and operational costs associated with the purchase or onboarding process.